AT&T has introduced today that it ’s obtaining AppNexus, a virtual advertising corporate that will assist the telecom giant better construct out its growing advertising industry in hopes of competing with firms like Google, Facebook, and Verizon.
Consistent With The Wall Street Journal, AT&T wants to attract advertisers with hyper specific targeted ads by means of levering the large amount of data it already has on customers from its wi-fi offerings over the years for more successful campaigns.
AT&T ’s just lately licensed merger with Time Warner will open up new areas the place AT&T can market it with TV channels that it now immediately controls, like TNT, TBS, CNN, and other Time Warner-operated networks. It ’s no coincidence that AT&T ’s assertion of the AppNexus purchase calls out TELEVISION advertising as a space of focal point. AT&T Advertising CEO Brian Lesser noting that “advert tech unites actual-time analytics and generation with our top class TELEVISION and video content.”