Apple ’s ‘At The Back Of the Mac ’ commercials have a double that means
Apple ’s ‘At The Back Of the Mac ’ commercials have a double that means

Apple simply launched four new advertisements concerned about the Mac. The commercials are teeming with emotion, showing earnest other folks doing creative issues behind their Mac computers. Sadly, the series is dubbed ‘At The Back Of the Mac ’ at a time when many fear that Apple has lost the plot inflicting the Mac to fall in the back of the competition.

Each YouTube video hyperlinks out to Apple ’s Mac web page, a page that ’s headlined through the $FIVE,000 iMac Professional. However, as noted by means of Quentin Carnicelli over at Rogue Amoeba, the iMac Pro is the one macOS computer to get an update within the closing yr. The computer systems featured in Apple ’s new commercials are all MacBooks.

at this time, Apple ’s Mac computer systems are suffering from a series of considerations. Off the top of my head:

The MacBook Pro is a no longer a pc made for execs. TouchBar, lol. Mac Professional, ugh. Why is Apple nonetheless selling an enormous, below-specced, and over-priced Mac Mini that hasn ’t been updated or noticed a price drop in over four years? While will Apple fix the questionable MacBook keyboards? Why hasn ’t Apple up to date its Macs with the latest Intel CPUs yet?

This symbol from MacRumor ’s very good purchaser ’s guide sums up the placement nicely:

buyer_s_guide.jpg Caution! Symbol: MacRumors Purchaser ’s Information

I ’m positive the message we ’re purported to dispose of from the brand new advert marketing campaign is that Apple is devoted to the Mac platform, despite proof to the opposite. Nice. But in place of new ads, wouldn ’t or not it’s better if Apple launched some new Macs as an alternative?


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