Cassette tape gross sales had their easiest 12 months due to the fact that 2012
Cassette tape gross sales had their easiest 12 months due to the fact that 2012

Nielsen Media Analysis launched its annual Tune Year-Finish File for 2017. It discovered that audiences are an increasing number of turning to on-call for streaming to get their tune, at the same time as sales in physical media is declining. However some formats are experiencing a lift: sales of cassette tapes have larger, hitting their absolute best yr considering the fact that 2012.

Cassette Tapes are in the midst of a revival: Nielsen suggested final year that gross sales rose 74 % to 129,000 units sold. That uptick was led through albums comparable to the Guardians of the Galaxy soundtrack, which featured the classic cassette tape prominently within the 2014 film. This yr, the ones numbers rose further: Nielsen says that retailers sold 174,000 gadgets, up 35 percent from ultimate 12 months ’s numbers.

Nostalgia turns out to be top so much of the charge: Billboard says that the three Guardians of the Galaxy soundtracks led gross sales in 2017, which have been adopted by way of the Stranger Issues, Quantity 1 soundtrack, which hit stores closing summer time. The Ones projects were wildly well liked by audiences, due partially to their reliance on nostalgia for the song and gadgets of the 1980s. Different well-liked albums include Eminem ’s 2002 album The Eminem Show, Nirvana ’s 1991 album Nevermind, and Kanye West ’s 2013 album Yeezus.

Regardless Of those gains, cassettes stay a niche structure: customers purchased 169.1 albums in 2017 (down 17.7 percent from 2016), while 14.3 million of those albums had been vinyl.


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